Max got his start in direct response digital marketing in 2017 running Meta Ads (then just "Facebook Ads) for his own e-commerce brands. He got into the agency world in 2022 when he joined BM Digital, an 8-figure digital marketing agency specifically helping other e-commerce brands with scaling paid ad campaigns.

Working at a large scale agency, Max learn deeply about client success and communications. He was tasked with fostering relationships with every client and ensuring they all got results.

Max started his own agency, Precision AI Growth, in 2025. He took everything he learned about how to get clients results, and pivoted to the sleep patient industry. He did this because his dad has sleep apnea, and struggled with the CPAP machine, and he learned just how important oral appliances and CPAP alternatives are.